CACAO • CHOCOLATE • PEOPLE • PLACE
Discover the world through chocolate.
Follow cacao from its origins and ancient history to the people, craft and flavours behind every bar.
Every chocolate has a trail
PLACE → PEOPLE → CACAO → CRAFT → CHOCOLATE → TASTE
CacaoTrails follows the journey behind chocolate — connecting place, people, cacao and craft to the flavours in every bar.
GEOGRAPHY
Explore the world of cacao
Africa
Ghana • Côte d’Ivoire • Uganda
The heart of today’s global cacao production.
Latin America
Ecuador • Peru • Venezuela
Where cacao’s ancient story began.
Asia–Pacific
India • Vietnam • Philippines
Distinctive origins and a growing craft chocolate movement.
HISTORY
The 5,000-Year Journey of Cacao
Early cacao
Upper Amazon
Maya + Aztec
Drink, ritual, currency
Europe
Court drink to chocolate house
Africa
Cacao takes root in West Africa
Industrial age
The chocolate bar is born
Today
Origin • Craft • Sustainability
PROCESS
From bean to chocolate
01
Grow
02
Harvest
03
Ferment
04
Dry
05
Roast
06
Make
07
Taste
FLAVOUR
What does your chocolate taste like?
Explore the flavours that can emerge from cacao, origin and craft.
Fruity →
Red fruit • Citrus
Floral →
Jasmine • Rose
Nutty →
Hazelnut • Almond
Roasted →
Cocoa • Coffee
Caramel →
Toffee • Honey
Spiced →
Pepper • Cinnamon
Earthy →
Woody • Smoky
Creamy →
Milky • Vanilla
FLAVOUR & ORIGIN · COMMONLY ASSOCIATED NOTES
Ghana
Roasted • Nutty
Madagascar
Bright • Fruity
Ecuador
Floral • Complex
India
Fruity • Spiced
Note: Flavour varies with cacao genetics, fermentation, roasting and chocolate-making.
STORIES
